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Why accept/offer 2 free lessons?
From your point of view:

Beginners/Parents:

1.You receive enough lessons to make an informed decision as to whether you
would like to learn guitar.

2.You receive  a chance to try the concept of weekly lessons

3.You receive a no risk, no obligation jump start on the guitar (value of $35.00) at no
cost to you.

4. If you have a child 10 years or older and you would like him/her to consider
lessons you can have an opportunity to take two lessons yourself to see my
approach and also get a quick insight as to what and how your child should practice.

5.You receive an opportunity to see if you/your child might be a good fit with your
teacher (me).


Non-Beginners/Advanced/Professional:

1.You receive a detailed assessment of your present skills.

2. You will receive conceptual or physical strategies to deal with skills you
would like to improve upon.

3. You receive an opportunity to see if you are a good fit with your teacher
(me).

4. You receive an opportunity to investigate a new instructor in case you
have stagnated with your present teacher or are generally unhappy or you
simply want to compare teachers.
From my point of view.

  
1. I am able to demonstrate to potential students how simple and easy the
guitar is to learn in two lessons.

2.I am able to demonstrate my standards as far as making sure my clients
get the highest possible service and accommodations.

3.I am able to assist the concepts of “community awareness” and “word of
mouth” for my new location. Those who decide not to continue or aren't able
to commit to weekly lessons right away will still get to know me and my
standards.


Not at all

In past cities I have built up a weekly clientele to over 60 students per
week.

I am quite new to Ottawa and new to this location. This is an
aggressive approach to increasing public awareness of my business as
rapidly as possible. Because I am the first in Ottawa to make this offer
I can understand the trained thought reaction of "what's the catch". This
is my business and if I want to give lessons for free it is my choice.
This is no gimmick and will cost you absolutely nothing to see for
yourself. The details are explained above.

I am not going anywhere but again I am new here. I am also a
professional at what I do and believe that I do it very well so I am
confident that this strategy will lead to where I want it to - a full schedule.

My course enables learning guitar to be simple and quick

I supply my own course which I have been using and updating since
1993. I use it for students from age 9 to 65. I have used it with “special
students” to much success. I have also used it in High Schools again
with much success.

Guitar is not hard to learn if you have the right program and teacher.

Come drop by for a couple of lessons.

This is truly one instance where you have nothing to lose and
knowledge/awareness to gain.


Warm Regards,

Dwayne Helberg.
B.Ed., Dip. Music.
Is this promotion an act of a desperate person?